Unlock your app's
growth and maximize revenue
growth and maximize revenue
Design and launch a growth strategy for your app in 3 weeks. No 'hacks'. Just a structured approach to growth by creating value for your users and your business. The next cohort kicks off on November, 5.
Trying a mobile app can be hard, even brutal. Do you have dozens of ideas, features, and marketing tactics to test now? Do new competitors pop up stealing your market share? Have you hit the LTV ceiling and don't know where to go from there?
During the course you'll learn the key strategies and ready-to-apply tactics that will help you grow your app business. You'll build a growth model and fix your 'leaks' in the funnel, explore how to grow across different channels (organic and paid) and not waste marketing budgets, how to apply product-led-growth mechanisms, prioritize all this, and focus on meaningful work.
During the course you'll learn the key strategies and ready-to-apply tactics that will help you grow your app business. You'll build a growth model and fix your 'leaks' in the funnel, explore how to grow across different channels (organic and paid) and not waste marketing budgets, how to apply product-led-growth mechanisms, prioritize all this, and focus on meaningful work.
$389
Including lifetime access to course content, workshop recordings, and community.- 5 modules, 5 live workshops + ongoing AMACovering strategies and tactics for user acquisition, retention, monetization, product management, growth experimentation and operations.
- 3 weeksThe next cohort of my course kicks off on November, 5. The course will last for 15 days, during which we'll have 5 live workshops at 17.00 - 18.30 CET.
- A cohort of peersJoin a community of other learners that share similar marketing and product challenges and business goals.
This course is for you if you are
a founder of Seed or Series A/B startupwho wants to learn the mechanics for scaling the app's revenue and the skills to search for when hiring the 'right' CMOs/Growth/Marketers
a Product Managerwho wants to understand the value of marketing and approach growth not only through the lens of product features and UX
an expert in paid UA, ASO, CRM, or another verticaltrying to break into growth roles, build a holistic approach to marketing, and work closer with product teams
a Marketing Leaderturning a mobile app into an extra revenue stream or transitioning into mobile
The course won't be super useful if you are
spending >400k/month on paid user acquisition (profitably)
If you've got to this point and are looking for advice on scaling, you will find only the last module on user acquisition useful but I don't go deep into scaling mechanics there.
a senior data-driven Growth PM for a mobile appThe course will be a good refresher, help you structure your knowledge and give you a ton of inspiration and new ideas but you probably won't learn a lot of new stuff
What the graduates are saying
Top-rated Maven course: 4.8 / 5
This course is amazing! I've taken a few courses on Maven that have been really valuable and this one has managed to top the list. Katya is incredibly knowledgable and shares a ton of useful information. If you're looking to understand how to grow your app more effectively from someone with deep knowledge and experience, this course is for you.
I loved every second of it. The best course I've ever taken in mobile marketing. Ekaterina is a real pro, she was very responsive and made sure to give tons of examples and useful frameworks. Highly recommended for every marketer and developer.
In this course, Ekaterina delivered a comprehensive knowledge of app growth, covering both theoretical concepts and practical techniques. We delved into topics like determining key metrics, enhancing activation and retention, optimizing monetization. We explored paid acquisition strategies and ASO tactics. Overall, a fantastic learning experience!
I'm very happy that I had a chance to learn from Ekaterina. As a product owner of both web and mobile products, I'd say that a lot of things are also useful for the web.
One of the highlights was the emphasis on experimentation and testing. I explored how to design and execute experiments to optimize conversion rates and funnels.
One of the highlights was the emphasis on experimentation and testing. I explored how to design and execute experiments to optimize conversion rates and funnels.
Ekaterina has a ton of experience and a huge willingness to share it. She has a holistic view on mobile app growth, and it's really worth getting insights into the strategies and tactics of the leading companies she has worked for!
Great and detailed content. Ekaterina is very involved to help us on our app growth issues!
This course is ideal for someone who wants to get started with mobile growth. For me, the course was more of a refresher but provided a structure to what I've known. I kept coming back to the content on topics like Virality or ASO. I got the most out of the course by interacting with Ekaterina during workshops while she was sharing her experience.
The course provided a lot of interesting insights, a lot of food for thought! Sometimes, the amount of content could feel a bit overwhelming, making it difficult to keep up with the pace next to one's full-time job. Still, Ekaterina has a lot of experience and it was great to be able to ask her specific questions and get responses in short time.
A very dense course, a lot of quality information, Ekaterina is a very good teacher!
During this course you will
- Decide which parts of the growth funnel and methods to focus on
- Break down your growth goals into metrics and find the most impactful levers. Do they lie in pricing, polishing your upgrade screen, or getting more renewals? Or would getting more users to a-ha moment have the most impact?
Bonus: Templates for funnel analysis, scenario planning
- Break down your growth goals into metrics and find the most impactful levers. Do they lie in pricing, polishing your upgrade screen, or getting more renewals? Or would getting more users to a-ha moment have the most impact?
- Develop your user acquisition strategy and the channels' mix
- Learn the specifics of various paid and organic channels.
- Apply the best practices, current trends (like UGC), and creative experimentation strategy.
- Learn how to measure channels' performance in the post-IDFA era.
Bonus: Channel matrix template, competition research checklist
- Integrate additional growth loops into your app and power up user acquisition
- Examine the potential of viral and content loops for decreasing your CACs.
- Review the state of your activation and retention to make sure they contribute to user and revenue growth
Bonus: Templates for engineering your product viral and referral loops
- Plan and design experiments to increase app revenue and achieve viable unit economics
- Build and prioritize a roadmap of monetization experiments to scale revenue.
- Review your pricing and product packaging to make sure users get the value they are looking for.
- Apply top tactics for revenue growth
Bonus: Experiment launch and analysis templates, interview guides.
What you'll get
Lifetime access to course materialsIn the materials I share a bit of theory and examples on topics like: developing a growth strategy; acquiring, engaging, retaining, and monetizing users; adding viral loops to your product; growth experimentation, prioritzation, and reporting. You keep access to the materials forever, while I keep refreshing them and adding new modules.
5 interactive group workshopsTwice a week we'll meet for a workshop where we'll look at practical applications of the theory, look into several cases, and discuss them. You also keep access to the workshop recordings.
Ongoing Q&ADuring the course, I am always ready to answer your questions during the workshops as well as on Slack. The Slack channel stays available after the course.
Articles, videos, booksI recommend a lot of resources from my knowledgebase for those who want to dig deeper into the growth topics.
12 checklists and templatesthat I am using in my daily work
Project workIn every module, to apply what you're learning
FAQ
All live sessions will be recorded and available for you after the session is over. Same goes for all the materials like templates and frameworks that I'll be covering during the course.
If you plan to attend and put in the work only during the live workshops, you'll need around 3-5 hours per week. I'd recommend to allocate additional 1-2 hours in between workshops for you to apply what you've learnt at the workshops, so that you have a list of ideas and actionable tactics for your app by the end of the course.
I want to make sure you're getting the value you expect out of the course. If you realize it's not the case and want to cancel before the third workshop, you'll receive a full refund. I have to say, though, that in the 3 cohorts of 25+ students thus far, I have had zero requests for refunds.
Please check out this page and use the template to share details about this course with your employer.
In every cohort, I enroll 1-2 learners for free or with a 50% discount. In the previous cohorts, I've offered these to women, folks from developing countries, folks working for non-profit organizations, and folks with an unstable financial situation. If my course would be valuable for you and the price is the only thing that stops you, reach out at ekaterina@mathemarketing.io and we'll figure it out.
Yes! In the course, I cover topics like retention, monetization, virality, product management processes, and user acquisition so as long as you're interested in developing a better understanding of the full-funnel approach to growth as well as your co-workers from other departments, the course will equip you with a lot of tactical knowledge.
I do not cover topics like MMP setups and won't be showing how to launch the first campaigns on Meta. Before the course, I provide materials for you to get a basic knowledge of mobile marketing if you're not there yet.
However, you can always ask these questions in our Slack community or at the Q&A session and I'll help you out!
However, you can always ask these questions in our Slack community or at the Q&A session and I'll help you out!
If you have any questions, please do not hesitate to contact me at ekaterina@mathemarketing.io
Got questions left? Reach out!
Ekaterina Gamsriegler
Course author and instructor
Email: ekaterina@mathemarketing.io