More about me
- 15+ years doing Growth and Marketing in various B2C Tech startups. I've worked hands-on in paid user acquisition, ASO, lifecycle marketing, SEO, growth product management. Now I am working in leadership roles in Growth or Marketing
- Helped scale multiple B2C apps to 500K-1M MAUs, +20M ARRs
- Best Growth Product Leader in Amplitude's Product50, 2024; App Leader (by Business of Apps)
- Worked at renowned EU startups (adidas Runtastic, Storebox, Mimo) and large international companies (IG Trading, dotDigital Group)
- I practice full-funnel approach to growth and marketing, integrating acquisition, retention, and monetization to achieve sustainable and scalable revenue growth. I love working at the intersection of product and marketing to ensure that both aspects work harmoniously to maximize business outcomes
- A firm believer in the power of data and user-centricity and that creating value for users is the foundation for driving business success
- Helped scale multiple B2C apps to 500K-1M MAUs, +20M ARRs
- Best Growth Product Leader in Amplitude's Product50, 2024; App Leader (by Business of Apps)
- Worked at renowned EU startups (adidas Runtastic, Storebox, Mimo) and large international companies (IG Trading, dotDigital Group)
- I practice full-funnel approach to growth and marketing, integrating acquisition, retention, and monetization to achieve sustainable and scalable revenue growth. I love working at the intersection of product and marketing to ensure that both aspects work harmoniously to maximize business outcomes
- A firm believer in the power of data and user-centricity and that creating value for users is the foundation for driving business success
How I can help
I am happy to help B2C web and mobile apps unlock user and revenue growth
I am hosting a cohort course on Maven about growing mobile apps. In 3 weeks you'll launch a sustainable product growth and marketing strategy for your app by applying a structured, full-funnel approach to growth and learn how to not make your marketing $ go to trash.
I help B2C web and app startups grow. My biggest areas of expertise are:
- Go-to-market and launch strategies
- MarTech setup (e.g., MMPs, web tracking), setting up marketing and product analytics and reporting
- Building growth models and scenario planning
- Performance marketing (advising on channels optimization, marketing mix, etc.)
- Audits + hands-on work on optimizing user engagement, retention, and monetization
- Monetization deep dives: Designing the strategy, from choosing a monetization model to paywall design, pricing, and what not
- Testing and optimizing growth funnels / loops (paid and organic user acquisition, virality, content marketing)
- Helping to find product/market, product/channel, and product/model fits
- Growth Ops: Setting up growth processes and teams
- Coaching on / Doing user research, JTBD development
- CRO
- Hiring for growth and marketing roles
I am mentoring on GrowthMentor platform. Feel free to book a session and jump on a call with me. It's free!
I love sharing my experience and am available for speaking engagements and for conducting workshops.
In the past, I've been speaking at conferences like App Promotion Summit, App Growth Summit, MAU Connect, Mobile Spree, HowToWeb, and Epic Growth Summit;
Held multiple workshops at events like UA Brewmasters, GrowthMentor Live, or internally for companies like Raiffeisen Bank Acquire Summit;
I also spoke on podcasts like Mobile User Acquisition Show, Experiment Nation, Subscription League, and others.
In the past, I've been speaking at conferences like App Promotion Summit, App Growth Summit, MAU Connect, Mobile Spree, HowToWeb, and Epic Growth Summit;
Held multiple workshops at events like UA Brewmasters, GrowthMentor Live, or internally for companies like Raiffeisen Bank Acquire Summit;
I also spoke on podcasts like Mobile User Acquisition Show, Experiment Nation, Subscription League, and others.
Where I worked
A leader in the digital health and fitness space empowering millions of athletes worldwide.
Mobile app and a web platform teaching how to code. >27M downloads.
A scale-up solving urbanization problems and building a multifunctional warehouse infrastructure in Europe. Raised $52M in Series B.
Mobile app and web trading platforms. The world's #1 trading provider.
Some companies I've helped as an advisor
A mobile app and a web platform with Interactive UX design courses. >300K learners.
A business networking app that helps find clients, investors, mentors and job opportunities. Backed by Altair capital and Google.
A mobile app that empowers users worldwide to interact with the crypto economy by making it secure, intuitive, and accessible.
A digital platform. A teaching assistant with AI that helps teachers create high-quality personalized lessons fast.
Hints AI assistant revolutionizes team productivity by helping to complete tedious tasks. $2.2M raised in a seed round.
Lessons with online speech therapists to help make a child's speech correct and coherent.
Accountable helps self-employed professionals better manage their money, starting with taxes.
What my clients and mentees are saying
Ekaterina is an outstanding marketing professional who possesses deep domain expertise, excellent communication skills, and a results-oriented mindset. We have been thoroughly satisfied with the superior quality of her work and her professional approach.
It was the most helpful and informative conversation I've had in the past few weeks. I’ve started exploring ASO more deeply for my new project, Storist.me, and in just one hour, I’ve gained a lot of insight into my strategy. More importantly, I’ve also learned which steps I don’t need to take right now, helping me save on unnecessary costs.
Ekaterina was excellent at diving into marketing channels for my startup's growth. She was also able to do something so few professionals in marketing can, provide estimates for different campaigns I could run. On top of being up to date with the nitty-gritty details of marketing channels, she's also a great leader who can communicate outcomes.
Ekaterina always has bags of insight and is able to back up her ideas and recommendations with first-hand experience. When asking her about our specific issues with scaling meta ads and improving ROAS, she was able to provide both product and marketing tactics that could help us. She always has resources, articles, presentations, and useful content to further explain and guide you on how to approach her recommendations. Ekaterina has provided some of the clearest and most practical advice.
Where I am speaking
2024
- HowToWeb
- App Promotion Summit (Berlin)
- GrowthMentor Live (virtual)
- Let's Talk Apps (virtual)
2023
- App Promotion Summit
- UA Brewmasters
2022
- Epic Growth Summit (virtual)
2021
- MAU Connect (virtual)
2019
- Mobile Spree by Adjust
- App Growth Summit
Get in touch!
Ekaterina Gamsriegler
Growth and Marketing advisor
Email: ekaterina@mathemarketing.io